The Apple Company: Handmaiden to the Rich

Perhaps few people will think about juicy, ripe fruit on mentioning the word “apple.” Nowadays this simple word represents more than a gimmicky device. It stands for the way of life and frequently indicates person’s status.

No man have got a point to name his computer designing company so inelaborately as it did Steve Jobs, one of the founding members of the legendary Apple Company. Whether it was his love for apples, patterned Beatle’s label “Apple Records” or simply the first thought that entered Steve Jobs’ queerish mind. Nobody knows.

Still, it is yet more proof that genius is simplicity. These days Apple logo is the talk of the town, though the start of the company was far from being a flying one.

The first million

The two youngsters, Steve Jobs and Steve Wozniak, who at first sight, were taken for freaks, turned out to be computer whizzes. They were obsessed with an idea to make a breakthrough in the world of computer technologies. Ambitious and goal-oriented they started their company in an old garage fitted out for computer designing.

Though the first model, they have elaborated, bore little resemblance to the device we used to call a computer, no keyboard, sound and graphics, Apple I Computer was a successful. Sold in 50 copies to Byte Store, for 500 dollars each, Wozniac and Jobs have earned enough money to improve design and the range of technical characteristics of their first pet project.

New dawn in computer designing

With completely redesigned interface, improved color graphics Apple II Computer still needed keyboard to be refined for marchitecture the machine to run smoothly. Yet Steve’s Jobs bold ideas demanded considerable outlays.

This is where an investor Mike Markkula threw a life buoy to the company, having given them a loan in the amount of a quarter of a million dollars. With such megabucks in their hands, Steve Jobs and his team, that has expanded greatly, launched Apple II Computer that has set the style on the market.

Having established itself as a leading choice among family PCs, the Apple Company, headed by assiduous Jobs, started working on a personal computer that was supposed to put text-based interface to rest.

Inspired with Xerox Alto machine, a successful invention of the Palo Alto Research Center, there was born “Lisa” a computer model that, unfortunately, hasn’t come up to Jobs’s tough-minded plans. Fully equipped, with powerful operating system and convenient icons, it could have been a top seller but sky-high prices discouraged many admirers of the Apple.

Later all “Liza’s” winning features, many computer users would like to see in more budget variant, transformed into Macintosh, that has finally made personal computer power-packed, easy-to-use and affordable.

Despite the fact that the idea of Mac belonged to Jef Raskin, not Steve Jobs, the Apple Company still stood out with its leader’s philosophy, a customer-oriented approach that was successfully implemented in the laptop of the rising generation Powerbook. Later, in 1994, its popularity embreathed a new Macintosh line based on IBM’s Power PC processor.

On the height of popularity

The beginning of the 90’s was marked by the release of the iMac – computer that has embodied sophisticated design and iLife software, elaborated for easy access and usage of music, video and photos. It was hunted after by both: those who would use computers for entertainment and those who could give a professional assessment to Mac X operating system, the latest Intel chips, and unique design.

Though the Apple Company was deprived of its leader and mastermind Steve Jobs, its philosophy and one-upmanship has remained unchangeable. Ipad, iphone, iwatch. These newly-designed products have implemented the best video, images, Internet access and operating system opportunities within small, stylish and effective devices, which set sales records.

The history of the Apple Company was due in no small part to its nowadays’ success. Will it be a long-lasting one? Time will show.